We've been big fans of Amazon in the Unangst household for a number of years now. We use it for price checking, hard to find items and to avoid long lines and price gouging at Christmas time. It's certainly not for everyone, but for consumers interested in lowest purchasing price, Amazon is certainly worth considering. (Just remember to also support your local retailers as well.)
Fun fact: I heard yesterday that the profit per Amazon employee is roughly $800,000 /per year.
I've spent a good amount of time strategically and deliberately expanding WoodOhio's online reach via a framework of social media and online sales platforms. Yesterday, I was reading an article from the seller's point of view about Amazon and how it's such a huge market - too big to ignore. The biggest catch for sellers like me is that Amazon requires each item in their 'catalog of things' to have a unique UPC code. Initially, tried to list an item with four variations. Amazon was a stickler for UPC codes and I was required to visit my new friend speedybarcodes.com for a starter pack of numbers. From what I can tell, I can reuse my UPC codes at any time I like.
For some items - let's say small photos you've printed on canvas - you can affix the barcode directly to the items and then ship them off to Amazon en masse for FBA (Fulfillment by Amazon). So rather than you having to store the items (who has room for that?) and ship them out (who has time for that?), Amazon deals with all of those headaches. Have a slow moving item? No problem - just let it sit there until it does sell or mark it down to $0.01 and it will move out.
Amazon doesn't let you sell everything - no go to t-shirts and some other items - but anything with a barcode on it already or handmade items which you create a UPC code for is a go.
I've decide to create a new item - and simultaneously list it on Etsy, eBay and Amazon so that I'll be able to compare once and for all which marketplace is best suited for my items. Here's the listing: